Making friends with the media – online course


(1 customer review)


How to make friends with your local media  

  • Local media can help promote your products, services or cause. 
  • Local media can boost your profile within the community 
  • Local media can raise your status to expert in the area 
  • Local media can even help keep up staff and volunteer morale 


Learn about why your organisation needs media coverage, how to find and “befriend” journalists, how to craft the perfect press release, how to milk your success and looking for publicity opportunities. 

This course is a complete guide to getting your company or organization featured in the press.

It covers everything from understanding why you need publicity to building relationships with journalists’ reaching out cold and nailing the pitch to milking your coverage for all it’s worth.  

The 5 modules and supporting case study will cover the benefits of publicity and take you through the process of finding the right journalist, writing the perfect press release and managing the subsequent activity. 

Additional information


What are the requirements?
You should have a solid understanding of your business or organisation and who you want to reach/influence through the media.
No prior PR experience required. This course walks you through the process from start to finish.
Students need to be able to open pdf files and run videos
By the numbers
Lectures: 5
Media case study
Horizon scanning exercise
Video: 40mins
Skill level: all levels
Languages: English
Pdf Press release template
Pdf How to write a press release that will get acted on
Features inc
Lifetime access (download)
Available on iOS and Android
Certificate on completion

What you will learn

By the end of the course, you will: 

Understand the benefits of publicity 
Identify the reporters most likely to write about your business and become your media friends 
Be able to write a perfect press release that gets reporters attention and drives results 
Be able to begin your press campaign with confidence  
Have learned how to milk any coverage you get and 
How to look for other media and publicity opportunities  

Author Terry King OBE

Terry is an acknowledged media expert on enterprise particularly as it concerns the over 50’s appearing regularly on TV, radio and the printed media to discuss current issues including mature enterprise, mature  unemployment and  age discrimination. 

She has presented at the highest levels in the UK including to HRH the Prince of Wales and Secretaries of State for Social Security. She has presented to HM Armed Forces in Hong Kong, Cyrus and Northern Ireland and countless other forums.
In 2002  she  was awarded an OBE for her work in reducing pensioner poverty and coaching and supporting women. 
Following a very successful career in the UK Civil Service Terry became  the  classic olderpreneur co founding Chapter 3, a not for profit company at age 60 and has  since gone on to set up 3 other companies, including another not for profit all aimed at utilising  her considerable  skills to help others.  
Her  passion for enterprise extends to supporting the Jitpurphedi Women’s Agricultural Cooperative in Nepal where  she  raised £70,000 to support the construction of an Enterprise Centre in Kathmandu. 

1 review for Making friends with the media – online course

  1. John

    Some great advice and I love the press release template- the course works, I got my first coverage for the charity I work for after following Terrys advice. Thank you

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