Your business card is important; it tells people who you are, what you do and how to get in contact with you. The look and feel of your business card also tells people other things about you; that you are different because of the card’s design, that you believe in quality because of the look and feel of the paper stock.
For your first order, do not be tempted by bulk buying in order to save money. When you look at printers’ prices you will be offered savings if you buy 500 instead of 100, or 1,000 instead of 500. This is great for the long term once your business is established and you are certain of your market and card design. Initially though, stick to a small number so that you can test your design out. Virtually everyone has a change of heart about the design, font and details when they’ve been up and running for a few months.
The design of your card is important; it’s a reminder of how someone met you and what you do. It needs to fit your brand, be pleasing to the eye but clear and simple. If design is not something you are good at or comfortable with there are economical options out there. Most printers have templates that you can use but if you are looking for something bespoke or want some design ideas there are affordable options such as:
Just remember not to get carried away in the initial stages by spending a fortune on designers. Don’t be afraid to be bold and a little bit different in your design – you want it to stand out. Use colour that fits your brand. It’s also a good idea to leave some blank space for people to write on.
Your card has two sides – use both of them. Yes, this does increase the print cost but there is a lot you can do with the reverse side. You could add something useful or motivational; maybe a space for a coffee date and time?
Depending on your business, humour can also work and will certainly help people remember you and create a talking point. You could have your cards printed in different colours with the meaning of that colour choice printed on the back and then ask your contacts to pick a colour.
Once your business is more established you can really think about how your card feels to the touch. Being able to hand out something tactile will also make you stand out. If you prefer to stay with traditional paper stocks there are many options for these from matte laminate to texture paper. If you work with craft materials such as wood, consider having your cards made from that material. It will certainly make you stand out.
One last thought for you before you go off and design your cards. Don’t be tempted to use an awkward shape such as square or circular. Whilst these look fabulous these don’t fit the standard card-carrying cases that are on the market. That means one of two things:
- your card is folded in half in order to fit a card slot in card case or even worse
- your card is thrown away because it doesn’t fit the standard card slot.