Our top 10 tips
Your website is the front door to your business. It is your big chance to make a great first impression – it needs to have kerb appeal.
Research shows that 75% of internet users make instant judgements about a company’s creditability by how the website looks and navigates. There are certain elements that can turn people off. Use our ten top tips to ensure you keep your website visitors engaged.
- Ease of navigation: visitors to your website won’t stay for long if they find it hard to navigate around it. Make sure you have a simple menu that is clear. Ask you friends and family to test it for you before you publish it for all to see
- Your company information: potential customers want to see your basic information such as your email address and business address. Don’t forget to link in with Google maps so that your customers can locate you.
- Keep your website up to date: knowing that a website is frequently updated with new information is a big factor in choice for potential clients.
No one wants to read out of date information; your customers will notice if your website is frequently updated.
- Shout loud: It really is OK to use logos of companies you are affiliated with. So include those of your partner organisations, those you are a member of or you obtained qualifications from. Don’t be worried that you are bragging – it is good to show who you work with.
- Professional looking design: Whether or not you use a website designer, or you use one of the many off the shelf website companies, there is no excuse for your website not looking the business. It should look clean and well presented. You must ensure your website is clear too. Customers are savvy – they will recognise if your website has been botched.
- Make it easy on the eye: There are certain elements that if not designed carefully can make reading and looking at a website really difficult.
- Be careful with your choice of colour. It should blend with your brand colours – do not choose a colour that clashes. Remember that certain colours do not work well together – red and green for instance are difficult to differentiate for those who are colour blind;
- Don’t mix your fonts. Again, these should match your brand. Don’t use huge fonts or tiny fonts as it can make it hard to focus on those all-important words;
- Avoid spelling and grammatical errors as they will reduce your credibility. Ask someone to proofread your words; and
- Remember that clean and simple is best.
- Word of mouth: Trust is huge when choosing a company to buy from. Potential customers tend to trust the views of those who have used your services/product before, so testimonials and feedback are really important. Collect some feedback quotes from previous clients and add them to your website.
- FAQ page: Customers have question that they want answered quickly and having an FAQ section on your website can go a long way to answering the most common questions you get and that, in turn, will save you time.
- Policies: These are now becoming more important with the arrival of the GDPR. Policies on privacy, legal requirements, notices and returns etc are amongst the things that 54% of people who shop online say they now take notice of.
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