The definition of ‘to stand out’ is something or somebody that is more important or better than others within a group or collective. In business it is important to stand out over your competitors. So how do you make sure that it’s you who stands out?

Here are our five top tips

  1. Be yourself. It is true that people buy from people and to do that they have to be able to see the real you, so don’t be afraid to let your personality shine through. Make sure you come across as friendly and approachable – you want people to feel they can talk to you. OK, so this may take you out of your comfort zone, but by being you, those who are interested in what you do and have to say, and like you, are the people you will attract. If someone doesn’t like you or what you have to say, that’s fine and is nothing to worry about.
  2. Positive attitude. No one wants to face someone who is rude, unpleasant and negative. Having a professional, encouraging and open demeanour is what will help you to stand out. So, no matter how your day is going, always show that you are engaging, positive and enthusiastic.
  3. What do people remember? People remember how you engage, the passion and dedication you show and how much you contribute. It doesn’t matter what situation you are in, you will be noticed for taking part, engaging, contributing and sharing your skills and knowledge. Don’t forget to show an interest in those you meet by asking questions – that’s all part of engaging. Being actively engaged, making a significant contribution, will be noticed. This could be anywhere… at work, helping in the local community through to sharing your skills, knowledge, research and findings with others. Go in with the attitude of what you can give rather than what you can take.
  4. Take away. Why are you or your business different? What is it that you bring to the table, your best asset? Is what you think you do best the same as what other people say about you? Is it your personality, your reliability, or your creativeness? Don’t be afraid to ask people’s opinions. You need to be sure of your unique selling point (USP) so that you can then focus on keeping that at your forefront, so you can capitalise on it. Stay unique and memorable and work on growing that. That is what will help you to stand out.
  5. Being a good communicator. This is important in business and there are many facets to nailing it and part of that is knowing that just because you understand what you have written or said, does not mean someone else will. Getting something across in a clear and concise manner is an art in itself and can take practice to get right or improve. Another important element to being a good communicator is being able to listen. Listening is much more than just hearing someone. Really listening is keeping eye contact, giving the other person your undivided attention. It can also be worthwhile learning to use reflective listening techniques – mirroring gestures and confirming what someone has said so they know you have listened and taken notice. Posture and other physical movement are also part of communicating so don’t fidget. Get some feedback on how you come across and look at making changes on the negative aspects.

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